One commercial product needed one technical system.
A growing startup needed product design, architecture, web, mobile, APIs, integrations, delivery, and operations to move as one critical path rather than a sequence of handoffs.
NEW YOLK / REACTION DOSSIER
New Yolk: one product system from roadmap to operation.
The house's founding product record spans product design, architecture, web, mobile, APIs, integrations, delivery and operations—owned as one critical path.
- State
- PUBLIC / VERIFIED
- Type
- Product release
- Destination
- https://farm.newyolk.io
- Verified
- 2026-08-08
CANONICAL FACTS / SHARED SOURCE
Release evidence, carried without translation.
These values and their definitions are shared with the owner case. Surface framing can change; the facts cannot.
- 12k+
- monthly active customers
- 17k+
- unique paying customers
- $15M+
- completed customer deposits
The $15M+ figure is the total value of deposits customers completed through the product. It is not revenue, sales, GMV, audited cash, or cash collected in a bank account.
RELEASE SCOPE / PUBLIC RECORD
What this release record establishes.
The work spans the complete product surface.
The shared record covers product direction, application architecture, customer-facing web and mobile experiences, service integrations, release delivery, and ongoing operation.
Dan owns the technical path end to end.
As the startup's sole and most senior engineer, Dan turns business inputs into product decisions and deployed systems while keeping architecture close to operating reality.
The released platform is operating at real scale.
Operator-approved July 2026 aggregates record 12k+ monthly active customers, 17k+ unique paying customers, and more than $15M in completed customer deposits.
SOURCE · REVIEW DATE · DEFINITION
Where the numbers come from.
- Customer figures
- Operator-approved product and customer totals from July 31, 2026.
- Production version
- New Yolk Farm V2 confirmed in production on August 8, 2026.
- Next review
- Recheck these public figures by November 8, 2026.
- $15M+ in plain English
- The $15M+ figure is the total value of deposits customers completed through the product. It is not revenue, sales, GMV, audited cash, or cash collected in a bank account.